PR Example: Events and Who is Involved?

Comment: This sample press release is a little industry-specific and wouldn’t necessarily mean too much to anyone outside of the iGaming world but it’s an important one. So you have an event but to add credibility you need to get the best possible speakers and then convey that information to those that are thinking of attending.

Speakers’ backgrounds should be highlighted to underline the benefits that they bring to this event. And, of course, we need the basic information regarding times and venue as this is a perfect opportunity to emphasise those details and to get instant sign ups.

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Optimal Payments launch AffiliateFEST for Industry’s next super affiliate generation

13 August 2015

Optimal Payments along with a host of the igaming industries leading digital experts are coming together for AffiliateFEST, an event aimed specifically at undiscovered geniuses within the affiliate industry. Taking place at London’s Hippodrome Casino on the 12th of October, AffiliateFEST will assist up and coming talent by offering one-to-one access to some of the brightest iGaming mentors.

Speakers include Lee-Ann Johnstone, Head of Affiliate at Optimal Payments, Nick Garner, Founder of 90Digital, James Gregory of FastRank and Phil Fraser, creator of WhichBingo.

“AffiliateFEST is an opportunity to get insider information in a personal environment, about how to take your existing affiliate business to the next level,” said Lee-Ann Johnstone. “We are bringing together the industry’s best and brightest experts , and participating operators who are at the forefront of affiliate innovation across a number of mediums to share their expert knowledge to help develop affiliates in the iGaming industry.”

Alex Pratt from iGaming business added “We’re proud to be supporting AffiliateFEST as it seeks to develop affiliates at grass root level and we hope to participate in future events going forward as part of our event strategy. We have offered to support this event by providing affiliates in attendance VIP passes to London Affiliate Conference to continue their development and make the most of this premium Affiliate event in 2016”

AffiliateFEST begins at 09:00 and runs through until 18:00 on October 12th followed by an evening of entertainment at the Hippodrome Casino. Operators participating in the collaboration of this event include : Go Wild Affiliates, The Hippodrome Casino, and Buffalo Partners and Oshi Casino, who are at the forefront of affiliate innovation. Included in the day’s events are networking opportunities and Round Table Business Clinics where affiliates can share and receive expert advice on their business ideas.

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