iGaming SEO

We rank you. See how below.

Planning, strategy and rankings…

  • Plan once, execute once
  • Be clear on your strategy
  • Plan around engagement
  • Efficient, structured campaigns
  • Clarity & accountability
  • Cost-effective rankings

We all know any SEO campaign can get expensive and rankings get more ‘sketchy’ when you factor in penalties and changing algorithms. This is why we prioritise planning for all campaigns.

As part of our engagement with you, we always factor in campaign and strategy planning. If you hire us for a large block of work, all of this comes included for free.

If you want to test us with a small project, of course we will plan this out properly.

Read on for more.


Everything begins with knowing where you want to go, what your assets are and how you’re going to put everything together and ends with great results.


If you do any big project, it all begins with knowing where you want to go and how you’re going to get there.

When we plan out SEO campaigns, we use ‘agile’ methodology as much as possible. Our version of agile project planning says that:
– we define the end goal i.e. ranking on certain phrases
– evaluate all of the project assets and resources
– define the core strategy i.e. user engagement around phrases you want to rank for
– set up ‘sprints’ within the project i.e. segments of work
– constantly re-evaluate short-term objectives in order to achieve the agreed long-term goals.

A typical client planning cycle might look like this…

Outline brief
Different brands want different things, so we define what you really want from us.

We then sense check the ambitions behind the brief, to make sure they fit in line with the resources and assets at hand.

Once we have defined the brief properly, we go into a discovery phase, where we analyse:
– competitiveness for keywords you want to rank on
– characteristics of content that has sustained rankings
– the capabilities of your website
– how we would potentially work together

If it’s link acquisition, we will do some analysis on your links, looking at the quality of those links and evaluating which links are passing page rank to you. From there, we match up the competitiveness of the key phrases you want to rank on and come up with an outline link acquisition plan..


Once we’ve scoped out the situation and we begin to work with each other properly, we then start putting together much tighter project plans which account for:
– who can do what
– what organisational constraints there are
– how long things take to get done i.e. website changes
– matching up our workflow with yours
– defining objectives
– lining up tasks

We typically use Gantt charts for the overall planning and then Trello for task assignment.


When we get the planning right, everyone is happy and results follow.

Engagement and rankings…

  • We think holistically about tech SEO
  • Experienced with enterprise SEO
  • Free 1 hour consultation
  • Solving complex issues
  • Better indexation
  • Higher rankings

We started seeing the correlation between engagement and rankings somewhere around 2013. Today, we know sites cannot rank on links alone. In fact, if a website is engaging and satisfying to users, it can rank with virtually no links.

The ‘X factor’ for SEO today is engagement. If you’ve got a website which delivers satisfaction to users, you get engagement, Google will trust you and will rank you.

If you don’t believe engagement affects rankings, read this and this.

We’ve seen engagement drive rankings again and again, despite the persistent idea that links are going to hold your rankings.

Want your site to be engaging? We offer a free one-hour consultation, where you can have a conversation with us about user engagement. So email us on help@rize.digital and let’s set up a call or an email thread.


Everything begins with satisfying users, moves on to being engaging, leading to the first link acquisition cycle and in the end, sustained rankings.


It’s very easy to believe that you can rank on links alone and somehow not bother with making your website engaging.

The reason so many site owners want to believe in links over engagement as a ranking driver is because links don’t require imagination, just money.

If you think about what Google wants; satisfying and engaging content that users want. What Google does not want is somebody with enough cash to game the system and rank ‘inferior’ content.

Finally Google have up-weighted engagement as a primary rankings driver and now we see content that should rank, ranking.

What’s engaging?

Simple: it is what is satisfying to a web user in the context of a search phrase.

Ask yourself:
– what key phrases do I make my money on?
– Is my content engaging in the context of those key phrases?
– How can I be more engaging and relevant on my money phrases?

Take for example the search query ‘free bets’. What is engaging and satisfying to a web user for this key phrase?

Perhaps lots of free bets? But everyone does free bet content, so what is the unique selling proposition you’ve got? Maybe it’s the best value free bets, from the operators who cash out easily if you win?

Engagement on search results is about satisfying users.

What about links?

Links get you into the ‘test’ zone with Google. This ‘test’ zone is where there is enough traffic to give Google a statistically meaningful conclusion on whether users click through:
– more than expected per search position = rise in rankings
– as expected per search position = stable rankings
– less than expected per search position = drop in rankings

Aside: Ever wonder why Google search results constantly change outside of the top three results? If so they can get a clear understanding of click through rates, per search position, per key phrase.

Have you thought about user engagement on your website? If you think it’s an issue, we can help. Why? We have huge expertise in technical SEO, link acquisition and we’ve got vast experience in building and reinforcing user engagement.


Engagement is a mixture of user experience, content and the deep understanding of how you can satisfy users on ‘money’ key phrases.

Technical Onsite SEO


Everything begins with Google making sense of your site and ends with Google prioritising your website in rankings.

  • Solving complex issues
  • Better indexation
  • Higher rankings
  • Deep tech SEO
  • Enterprise SEO
  • Free 1 hour consultation

Members of the team have worked with several large online brands over the years, sorting out issues from page speed, through to crawl budgeting.

Because of our vast experience with technical SEO, were able to look at the whole picture, accounting for ‘real-world’ issues to come up with solutions that actually help your rankings.

Want to talk through your technical SEO issue? We offer a one-hour free consultation where we can hopefully help you out. Email us for a fast reply on hi@rize.digital


For a typical audit, we will always start with finding out what:

  • technical constraints within your website
  • the resources you’ve got to make changes
  • the impact of any changes across other parts of the site
  • the technical debt you’ve got

We often find brands are very aware of many of the on-site optimisation issues affecting them. For these brands, the question becomes more about improving on-site optimisation as much as possible whilst accounting for the existing technical constraint.

We typically work with a 300 point checklist, which standardises our auditing process and means we catch every issue. Example checklist here.


Technical SEO is more than running through a checklist, it understanding existing constraints and coming up with the best solutions. If this resonates with you, contact us.


Want to talk about your SEO? We offer a free one-hour consultation. Email us on hi@rize.digital
and let’s set up a call or start an email thread.

Sales & SEO

RIZE Digital.
151 Wardour Street
London W1F 8BN
t. 02071939902
e. pr@rize.digital

Enterprise iGaming Web Technology

RIZE Development
9A Padurii Street,
400364, Romania.
t. +40 740 156 509
e. dev@rize.digital